Craig, the well-known author of ‘Channel Force’ and ‘The CRO Guide To Channel Revenue Growth’, is a channel GTM and revenue execution specialist. He has pioneered the concept of Channel Strategy Profiling and developed the proprietary TAPapp®, a sophisticated Partner Intelligence Reporting Tool now used by many sales organizations.

Craig brings a revenue-first mindset to all his Client engagements and has completed various certification programs on Leadership, Strategy and Innovation from the Harvard Business School and the Cornell Johnson Graduate School. He is also a MS in Management candidate from the Florida Institute of Technology.