Client has a well-established presence outside of the US, has recently received significant equity funding to land-and-expand into the North American region but has limited commercial success or business network / infrastructure in these markets. 

The Client approached CSaaS Corporation for structured support in building a fully localized US subsidiary, to represent them locally while hiring their permanent team and to execute on a lead-generation program to accelerate funnel growth. 

The Client was quickly surrounded with domain expertise in Finance, Legal, Marketing, Direct & Channel Sales, Strategy and Product Development. The CSaaS Team came together as one: built the Client’s 5-year plan; structured & established their US business entity; localized all their sales & marketing collateral, refined their localized value-proposition; built a Channel Partner Program; acquired, onboarded and enabled 4 channel partners; identified, hired and onboarded their local management team. The entire engagement was centered on execution, accelerating time to market and optimizing the Client’s pre-revenue financial investment.    

“Our original plan was to hire one full-time individual to spearhead our expansion in North America. In hindsight, this was an exceptionally risky strategy.  Your innovative approach of providing us with multiple domains of expertise as and when we needed it certainly expedited our time to market.  

From an investment perspective, our savings on headhunter recruitment fees for the 3 key hires alone, more than funded the bulk our engagement with you. Good results so far. Excellent value.”