C-Sales as a Service

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HIRING THE RIGHT SALES ROLE

for your growing business is critical for success. Simply put - you cannot afford to get it wrong and that's where we come in!

The difference between a Chief of Channels, Chief Sales Officer, Chief Revenue Officer and VP Sales is a mystery for many organizations, particularly for those in revenue scale-up mode. Embedding the wrong role in a growing company more than often spells disaster. The financial risk of failure and burden on cashflow, balance sheet and investor dollars is significant. Compound that risk with the negative impact on team morale, damage to your brand and time wasted by you on onboarding, training and support - suddenly you find yourself in the eye of a perfect storm!

We partner with you, assess your revenue acceleration strategy and guide you on the right role to meet your objectives. We then assign a CSaaS expert who is ready to engage and execute. Your assigned Executive Business Partner quickly integrates into your business, supporting you every step of the way, from sales strategy design to flawless execution.

Calculate Your ROI

LET'S EXPLORE YOUR OPTIONS

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A purpose-built channel partner strategy, coupled with flawless execution, can be a force-multiplier to accelerating your revenue growth. Your Channel Chief crafts your strategy, identifies the right partners for your business, helps to build your channel community, enables your partners for success and drives new revenue.

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Best suited to a larger company, mandated to scale revenues into the hundreds of millions, managing larger sales teams. Typically oversees both the sales & marketing functions while also leading global affiliates and joint venture partnerships. More involved in high-level revenue strategy and less involved in execution.

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The CSO role sits squarely between VP Sales and CRO. This is your bimodal operator, mandated to build your sales org from the ground up, with a sharp focus on accelerating revenue; instrumental in crafting the sales growth strategy and then in the trenches supporting the in-field execution of that strategy too.

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Your VP Sales is inherently more tactical than a CSO or a CRO. By definition, they don’t build the growth acceleration strategy, they just execute on it. Best suited to an environment which has an existing sales team in place with a proven GTM strategy already built.

PLANNING + STRATEGY + EXECUTION = SUCCESS

WHAT YOU GET

a strategist and technician, building and then executing your sales and GTM strategy

HOW WE WORK

with you in the trenches, attends sales meetings and supports the deal-close

WHEN WE WORK

daily engagement cadence, monthly half-day workshops, board-ready reports and more

WHY IT WORKS

easy to consume, flexible engagement model to save you time, money and mitigate risk

YOUR CSaaS ADVANTAGE

Customer-facing value proposition
Lead-gen and new-client acquisition playbooks
Revenue forecast modelling
Sales compensation planning
GTM sales strategy & execution
Channel strategy & execution
Sales processes & playbook design
Pipeline management methodologies
Art-of-the deal team coaching
Headcount planning, hiring & retention
Onboarding and training programs
Land-and-expand strategies
Competitor analyses
Growing client wallet-share
New-hire talent acquisition
In-field deal execution
Sales Ops and data reporting
Market segmentation & territory planning